From HUP to HAIBERG – and the benefits for publishers

It all began in 1984. More than 40 years have now passed in which we, as HUP GmbH, have been privileged to support publishers in their digital transformation. Companies have been integrated, lessons learnt and decisions optimised towards 100% customer centricity. As part of Hamburg-based CHAPTERS Group AG, our potential has multiplied. This foundation is the starting point for the next logical step: HUP becomes HAIBERG.

Companies have been integrated, lessons learnt and decisions optimised towards 100% customer centricity. As part of Hamburg-based CHAPTERS Group AG, our potential has multiplied. This foundation is the starting point for the next logical step: HUP has become HAIBERG.

Publishers today face demands that a single, nationally rooted company can scarcely meet alone: growing channel diversity, mounting innovation pressure, the need for robust AI expertise and technology investments that amortise over years. Under HAIBERG, we are pooling the resources of several European partners in one brand, with a clear focus on the future of media.

In concrete terms, this means for you: greater international development resources, deeper expertise in artificial intelligence and higher investment capacity than any single company could build. At the same time, we retain what publishers have valued in HUP, AdFlow, Explo and HAIBERG in Munich: deep industry knowledge and closeness to the day-to-day operations of newsrooms, subscriptions, logistics and advertising.

HAIBERG is your partner that plans for the long term rather than reacting short-term, that is structured on a European scale whilst leaving control of your data and systems firmly in your hands. This enables us to continue supporting publishers reliably in an increasingly complex media world – and to succeed together.

We look forward to the conversation with you.

Further HAIBERG news can be found here