How Publishers Are Shaping the Future of REACH
At the first REACH Hackathon, publishers and HAIBERG jointly developed new ideas for the next generation of subscription management, CRM and publishing logistics.
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HAIBERG REACH
New Potential for Your Reader Market
HAIBERG REACH – your central control and integration platform for subscription-driven publishing.
HAIBERG REACH is the AI-first platform for subscription management, CRM, single-copy sales and logistics.
HAIBERG REACH is the AI-first platform for publishers and media companies. It combines subscription management, CRM, single-copy sales and logistics in one central solution, creating end-to-end processes for the entire reader market. With API-first architecture, security by design, practical AI and consistently process-oriented user guidance, REACH helps publishers work more efficiently, reduce costs and better exploit growth potential.
The platform can be flexibly operated as a SaaS solution or in your own data centre and integrates seamlessly into existing system landscapes.
One Platform. Four Core Capabilities.
REACH Connect links systems, data and processes via an open API architecture, creating the foundation for a connected and future-proof IT landscape.
REACH Copilot supports staff with AI-powered recommendations, research, analysis and context-based input assistance for faster, better-informed decisions.
REACH Flow automates cross-departmental business processes, reduces manual steps and ensures more efficient workflows throughout the entire customer lifecycle.
REACH Logistics links subscription events, delivery planning and operational logistics on a shared data foundation, enabling real-time cost-effective control of the reader market.
Applications & Solutions
Four key levers for your reader market success.
Publishing Logistics
From print works to letterbox or newsstand: HAIBERG REACH connects district planning, delivery, route control and subscription events on one shared platform. This reduces manual effort, improves delivery quality and cuts logistics costs.
ACHIEVE GOALSSubscription Management
HAIBERG REACH manages subscriptions, contracts and customer relationships in one seamless process. CRM, web shop and self-service create greater efficiency, strengthen customer loyalty and support sustainable growth in the reader market.
WIN READERSEfficient Single-Copy Sales
HAIBERG REACH optimises allocation and returns management with AI-powered demand forecasting. Sales outlets receive needs-based supply, returns are reduced and revenue potential is better exploited.
OPTIMISE SALESData Analysis/AI Reporting
HAIBERG REACH delivers AI-powered evaluations, dashboards and action recommendations in real time. Risks, opportunities and relevant developments are identified early, supporting well-founded decisions.
IDENTIFY POTENTIALMore Than Software. A Platform for the Entire Reader Market.
HAIBERG REACH combines subscription management, CRM, single-copy sales, data analysis and logistics on one shared platform. Instead of isolated systems, you get end-to-end processes that connect data, teams and workflows.
Events in subscription management directly affect delivery, customer communication and operational processes. This creates fewer media breaks, less manual effort and greater transparency for everyone involved.
Artificial intelligence supports staff with context-based recommendations, automated evaluations and early identification of risks and opportunities. At the same time, control always remains in the hands of the specialist departments.
Thanks to API-first architecture, REACH can be flexibly integrated into existing system landscapes. Implementation is gradual and structured, aligned with existing data, processes and your publisher's individual requirements.
REACH News & Trends
Another South African Media House Chooses HAIBERG
With Ubuntu Media Holdings, another South African media company has opted for a HAIBERG solution. Particularly noteworthy: the successful go-live took place just two weeks after the order was placed, underlining the platform's rapid deployment capability.
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What Our Customers Say
We have always worked successfully with HUP. This has created a strong foundation of trust that goes far beyond a normal partnership. We are extremely satisfied, so we now want to take further steps together.
Wolfgang Stiegler
Managing Director
With HAIBERG we have found a partner who advises and supports us proactively. By jointly optimising our processes, we have been able to reduce costs and deploy modern technologies such as AI where they deliver the greatest added value. This has given us a stable and future-proof foundation for our media offerings based on REACH.
Peter Zentgraf
Sales Director
Together with HUP, we are facing up to the digitalised world and working flat out on automating our processes. For this we use HUP publishing solutions (...). This also helps us in a related area: remaining attractive as an employer for our existing team and new staff.
Stephan Stähle
Managing Director
FAQs
Frequently asked questions about Haiberg REACH.
What distinguishes REACH from Paradise or WebAbo?
REACH is a fundamentally new platform generation that continues proven processes and transfers them into modern technology.
Can REACH be connected to our existing ERP/CRM?
Yes, REACH is designed API-first and can be connected to existing systems via open interfaces.
How long does implementation take?
We work iteratively: first usable features quickly, successive expansion as required.
Kickstart
Personal dialogue is the best starting point for successful collaboration. Get in touch with us and let's discuss what will really help you in your day-to-day work. Together we'll develop ideas, answer your questions and find the right approach for your needs, whether software, services or consultancy.