Plan, produce and publish content intelligently

MYCONTENT CMS – the central content hub for planning, creating and managing content.

MYCONTENT PORTAL – high-performance news portal for digital and cross-channel publishing.

MYCONTENT EXPLO – modern story and video formats for greater visibility and additional advertising revenue.

MYCONTENT KISS – KI Smart Services to support newsrooms and content production.

MYCONTENT PRINT – automated page ad placement and efficient print production.

Each module works independently. Together, they form an integrated publishing system without media breaks or duplicate work steps.

The modular headless CMS for publishers who want to plan, produce and publish content efficiently across all channels.

Research, plan, write, lay out, publish and market: in many newsrooms, this still means switching between different systems and media breaks throughout the entire production process.

MYCONTENT CMS brings these tasks together on a single platform. Content from various sources such as agencies, press releases, RSS feeds, social media or emails is automatically captured, processed and clearly presented. This enables your newsroom to identify relevant topics early and respond more quickly.

With integrated topic and resource management, ideas, content, teams and publishing channels are directly linked. Articles can be automatically published on a scheduled basis for print, web, apps and other channels.

Texts, images and other media are captured just once and can be reused via the channel-independent WYSIWYG editor and integrated asset management system. This saves time, reduces errors and creates seamless processes for modern multichannel publishing.

At a glance

✓ Automatically capture sources

✓ Manage content centrally

✓ Control newsroom centrally

✓ Analyse performance

MYCONTENT PLANNER: Editorial planning without switching systems

From initial topic idea to publication – all in one system.

MYCONTENT Planner complements the CMS with a powerful planning and control tool for modern newsrooms. External lists, sticky notes and parallel planning tools become redundant.

Articles can be organised, prioritised and prepared for production via drag and drop. Topics can be structured by section, team, category or editing status and planned simultaneously for print, online and other channels.

A clear Kanban board shows the status of all content at any time. Newsrooms can see at a glance which articles are already in progress, which content is still missing and which articles are scheduled for specific pages or editions.

Additional features such as automated access control for paid content and direct handover to print production ensure seamless workflows without media breaks.

At a glance

✓ Drag & drop planning

✓ Plan print & digital together

✓ Automated access rights

✓ Direct production handover

The high-performance publishing platform for digital reach, user engagement and sustainable revenue.

MYCONTENT PORTAL is the central delivery platform for digital content – from microsites and topic portals to comprehensive news portals with hundreds of subpages. Content is taken directly from MYCONTENT CMS and optimised for fast, high-performance delivery.

Modern technologies such as server-side rendering and single-page architecture ensure short loading times and a compelling user experience. Instead of reloading entire pages, only the content that has actually changed is updated – for greater speed and better user experience.

At the same time, MYCONTENT PORTAL supports digital monetisation with integrated advertising and revenue models. Content sponsoring, ad-free subscriptions and an integrated ad server with ad tracking create additional opportunities for monetising digital content.

Intelligent delivery mechanisms take into account priorities, topicality and user behaviour. Automatic reading recommendations increase the reach of relevant content, whilst MYCONTENT Insights provides detailed insights into usage, reading time, bounce rates and content performance.

At a glance

✓ Fast portal performance

✓ Content sponsoring & subscriptions

✓ Ad server with ad tracking

✓ Automatic reading recommendations

✓ Analytics & A/B testing

Short videos, stories and new revenue models for publishers.

Digital audiences today expect more than traditional articles. Short videos, stories and interactive formats have long been part of many users' media consumption. At the same time, publishers are looking for new ways to build reach, engage readers and increase digital revenue.

MYCONTENT EXPLO extends existing websites and portals with modern story and video formats. Content can be automatically generated from existing articles, published and delivered across channels. This creates new digital formats without additional editorial effort or complex production processes.

With integrated marketing functions, story formats and local video recommendations, EXPLO helps publishers reach new audiences, increase dwell time and generate additional advertising revenue.

Integration is quick and straightforward via existing portals and websites. Content, delivery and analytics are centrally controlled and can be seamlessly integrated into existing publishing processes.

At a glance

✓ Story creation from existing articles

✓ Publication on website and social media

✓ Local video and story recommendations

✓ New advertising and sponsoring formats

✓ Reach and interaction analytics

✓ Easy integration into existing portals

The intelligent assistant for editorial teams producing high-quality content under tight deadlines.

MYCONTENT KISS has been developed specifically for the demands of journalistic work. Instead of generic AI tools, newsrooms receive a solution aligned with editorial standards, processes and individual house style.

Through few-shot learning, existing examples and guidelines from your organisation are used to keep content consistent and ensure results meet established editorial requirements. Recurring tasks such as summarising, editing, proofreading or creating headlines are automated and accelerated.

The web-based solution requires no installation and can be used both independently and alongside other MYCONTENT modules. Editorial teams can work from any location and process their content efficiently.

For image processing, MYCONTENT KISS takes a deliberately responsible approach. AI image generation is not used. Instead, image selection and editing remain entirely in the hands of the newsroom.

Thanks to transparent usage costs, publishers retain full control over their investment at all times. Token allowances are already included; additional costs only arise with actual excess usage.

At a glance

✓ AI in your house style

✓ Consistent results

✓ Ready to use immediately

✓ Editing & headlining

✓ Predictable usage costs

✓ No AI images

Developed by professionals for professionals – in use at numerous daily newspapers, advertising papers and media houses.

MYCONTENT PRINT supports newsrooms in the efficient creation of modern print products. Multiple staff members can work on the same page simultaneously, whilst intelligent tools such as automatic image optimisation, magnetic guidelines and direct integration with Adobe InDesign and Photoshop simplify daily work.

The integrated object browser makes photos, articles and agency reports findable in seconds. Through full-text search, usage tracking and personal workspaces, newsrooms maintain a constant overview of their content and production processes.

Thanks to standardised interfaces, MYCONTENT PRINT integrates seamlessly into existing system landscapes. At the same time, MYCONTENT CMS and MYCONTENT PORTAL can be added as extensions at any point.

At a glance

✓ Real-time collaboration

✓ Content immediately available

✓ Adobe integration included

✓ All channels from one platform

✓ Future-proof standards

HAIBERG Blattplanung: Automated page planning and ad placement

Greater overview, less manual coordination.

HAIBERG Blattplanung automates central production steps for daily newspapers, advertising papers and corporate publishing products. Page and section headers are generated automatically, content is scheduled intelligently and production processes are monitored in real time.

Through direct integration with Adobe InDesign and support for different output formats, print, ePaper and digital products can be controlled centrally. Optional functions such as ad reservations or PRIME-certified print profiles additionally ensure efficient and secure production.

The intuitive user interface reduces training time and simplifies the control of complex productions.

At a glance

✓ Plan pages automatically

✓ Control production in real time

✓ Direct InDesign integration

✓ Manage print profiles automatically

MYCONTENT eLayouter: Automatic layout in seconds

More time for content instead of manual layout work.

MYCONTENT eLayouter takes over a large proportion of manual page production automatically. Based on defined rules, the solution independently creates layouts for print and ePaper editions, places content, considers priorities and adapts pages to available images and formats.

Even during text creation, newsrooms can specify requirements for later presentation. The eLayouter then handles automatic placement and preparation of content – from the front page to section pages.

In addition, the integrated AI assists with shortening texts to the appropriate length. This produces high-quality page layouts in significantly less time and with minimal manual effort.

The time saved can be used for editorial tasks. At the same time, new opportunities arise for special editions, early-evening ePapers or target-group-specific editions.

At a glance

✓ Create layouts in seconds

✓ Adapt texts automatically

✓ More time for content

✓ Automate ePaper & special editions