Greater success in the advertising market.

Advertising inventory often remains unused at many publishers. Not necessarily because demand is lacking. Print and online monetisation frequently run on separate systems, meaning that online advertising formats often cannot be mapped with the existing ad system. As a result, valuable potential is lost before it can be converted into revenue.

As a central hub, the HAIBERG ADFLOW platform connects ad systems with print production, web portals and ad managers. If your own ad system cannot manage online advertising materials, they can still be booked via ADFLOW, produced and delivered.

Publishers benefit in multiple ways through more usable advertising potential digitally and in print – without having to build additional systems or staff at considerable cost. Media houses such as Funke Mediengruppe, Heise Medien and shz already rely on this structure to fully exploit their available monetisation potential.

From order capture to publication, an advertisement passes through several systems at many publishers; with each handover, the risk of errors, delays and queries increases. Print and online are often produced separately, coordination is manual, frequently under time pressure shortly before editorial deadline.

HAIBERG ADFLOW takes over process control centrally: verification, preparation and production of advertising materials run automatically, handover to print and online systems as well as to ad managers takes place without manual intervention. Existing systems are integrated rather than replaced, so that no established system landscape has to be abandoned or adapted at considerable cost.

For a business area such as ad production, where deadlines and billing depend on reliable processes, one thing matters above all: that automated steps function reliably, transparently and without surprises.

The focus of HAIBERG ADFLOW therefore deliberately lies on robust workflow and process automation. The continuous development of the platform is also driven by AI-based development methods. In this way, ADFLOW will continue to grow with the industry's requirements in future.

A faulty ad layout often only becomes apparent shortly before going to press, when corrections are expensive and time is short. Manual checking of every advertisement is also error-prone, particularly with high order volumes and changing formats between print and online.

HAIBERG ADFLOW checks advertising materials automatically during the production process, via its own preflighting that verifies advertisements for completeness and format compliance before publication. Errors are thus detected before they become visible in print or online, not only through a customer complaint afterwards.

For publishers, this means: fewer reprints, fewer complaints and an advertising business that remains reliable even under high pressure. Quality assurance runs in the background without staff having to check every advertisement individually by hand, which makes the crucial difference particularly when personnel resources at the publisher are tight.