HAIBERG news and trends from the publishing industry

From HUP to HAIBERG – and the benefits for publishers

It all began in 1984. More than 40 years have now passed in which we, as HUP GmbH, have been privileged to support publishers in their digital transformation. Companies have been integrated, lessons learnt and decisions optimised towards 100% customer centricity. As part of Hamburg-based CHAPTERS Group AG, our potential has multiplied. This foundation is the starting point for the next logical step: HUP becomes HAIBERG.

HAIBERG expands customer portfolio in South Africa

HAIBERG ADFLOW now available as a cloud solution: More flexibility for your advertising business

More flexibility, less IT overhead and faster scaling: With the new cloud variant, ADFLOW is now available to publishers and media companies as a modern SaaS solution.

Customer Scrumble 2026 in Leipzig: Smart Tools. Sharp Minds.

Journalistic expertise, creativity and responsibility remain the decisive benchmark – especially when using AI. At the next MYCONTENT Customer Scrumble, we'll look together at current developments in the MYCONTENT CMS, concrete application scenarios for AI and new opportunities for efficient editorial workflows.

REACH Hackathon: How publishers are co-creating the next generation of subscription and logistics software