One Content. All Channels.

In many publishing houses, web, social media and print still run through separate publishing processes. Each additional distribution channel increases editorial effort, not reach per editorial hour invested. For newsrooms, distribution becomes the limiting factor. A headless CMS specialised for publishers decouples content creation from distribution. An article is captured editorially only once in the editorial system and automatically prepared for web, social media channels and print layout. Controlled via a central HAIBERG MYCONTENT dashboard, content is distributed in multichannel mode to where it belongs – with the interested reader.

For marketing control, MYCONTENT Insights delivers valuable real-time metrics on content performance per channel.
This allows you to prioritise your editorial resources where qualified reach is actually generated, retaining existing subscribers and generating new ones. AI-powered editor functions additionally relieve the newsroom at all times with spelling, shortening and editing.

For your organisation, this means:
more time for editorial quality instead of format maintenance, and a team that serves more channels with less effort to create new marketing environments for your communities.

Newsrooms are under dual pressure: content must be created faster whilst simultaneously being legally compliant, visually prepared and aligned across multiple channels. Newsrooms that solve the workflow with changing tools and manual intermediate steps lose time and costs increase.

When the process is integrated directly into the workflow rather than as a separate additional tool, publishers and editors benefit with every click.
The AI in the MYCONTENT editorial system automatically recognises the optimal crop in images, preferably with people rather than arbitrary objects as the reference point, and labels AI-edited images automatically.

An important point for your digital sovereignty: Data processing takes place in Germany, in compliance with GDPR. In text, the AI supports tasks such as shortening, editing and spell-checking directly in the familiar CMS – without switching between programmes. From existing content, additional image and video formats can be derived, editorially controlled by length and style, tailored to each channel.

Are images, graphics and videos in your newsroom scattered across different folders, systems and responsibilities? As part of the headless CMS, editors find all media content in a single central repository: deployable in the editorial workflow and independent of which channel the respective article is later distributed to. Switching between separate image archives and the editorial system is eliminated.

AI also supports content creation directly at source:
People are recognised in images, the appropriate image crop suggested, sharpness and exposure improved, and automatically labelled as an AI-edited image. Processed in Germany in compliance with GDPR, your team has less search effort, fewer queries between editorial and picture desk, and assets that can be used across channels in a legally compliant manner.

For many newsrooms, whether an article really works only becomes apparent days later, often only in retrospect via separate analysis tools, outside the actual editorial system. By then, the opportunity to take corrective action, follow up or reallocate resources has been missed.

Within the headless CMS, MYCONTENT delivers real-time statistics directly in the editorial workflow.
Editors and all content creators see immediately how a piece performs on the respective channels, without switching to a separate analysis tool. This creates the foundation for editorial and strategic decisions based on actual reader behaviour rather than assumptions.

Topics with potential are identified early and can be strategically refined or distributed on additional channels, whilst resources no longer flow into content that isn't working anyway.
The data is available across channels, so web, social media and print can be compared directly – embedded in the daily workflow rather than in separate reporting rounds.