
AI that genuinely relieves newsrooms.
MYCONTENT supports newsrooms with intelligent AI services for research, content preparation, metadata, translations and cross-channel publishing processes. This creates more efficient workflows and more time for high-quality content.
AI Smart Services for modern newsrooms
SEO optimisation, summaries and tagging are important tasks in daily editorial work, but they consume valuable time and often require the use of additional tools. This leads to media discontinuities, increased coordination effort and unnecessary complexity.
With MYCONTENT's AI Smart Services, these processes are integrated directly into the editorial environment. Text summaries, SEO optimisation, content classification and other AI-supported functions run automatically in the background, whilst editorial control remains with your team at all times.
This enables publishers to reduce manual effort, accelerate editorial workflows and create more time for producing high-quality content. Quality increases, effort decreases and control remains in-house.
Solutions
Optimise text & images
Shortening and editing text, then finding the right image crop: KI Smart Service (KISS) handles text work automatically in your house style. Images are cropped in the editor without AI generation, as AI-generated images are controversial in journalism.
Increase visibility
SEO and GEO optimisation, summaries and tagging require time and expertise. KISS handles this automatically in your house style, without needing your own specialist. The newsroom decides, KISS only provides the template.
Use AI effectively
Many AI tools are a black box: unclear what they cost and how results are generated. KISS learns your house style through training examples, reusable prompts and fixed token packages. Selection is always made by your newsroom.
Classify content
Without consistent keywords, articles disappear and can hardly be reused. KI Smart Service (KISS) suggests classification automatically and consistently, regardless of the author. This makes your archive more discoverable and more cost-effective to maintain.
Optimise text & images without losing time

Under time pressure, there's often little room for fine-tuning: texts need to be shortened, edited and corrected, whilst simultaneously finding the right image crop. Both consume time that's missing from the actual content, often across multiple tools that don't integrate with each other.
With MYCONTENT KI Smart Service (KISS), AI handles the textual fine-tuning directly in the editorial system:
automatically, in your house style, because KISS works with your own training examples rather than generic templates. Convenient and efficient for editors: the appropriate headline is suggested and available for selection from multiple variants.
For images, the forward-looking AI agent system deliberately takes a different approach:
Image crops are created quickly and easily in the editor, but without AI generation, as artificially generated images are highly controversial in any serious journalistic environment. For publishers, this means dual security: faster text work through AI, reliable image work without the risks of generated image content.
More visibility without SEO and GEO specialists

Good content alone is rarely enough; it also needs to be found. SEO and GEO optimisation, compelling summaries and clean tagging all influence visibility, yet many newsrooms lack the time or an in-house SEO specialist.
KISS handles these tasks directly within the familiar editorial workflow, tailored to your house style, because KISS is based on your own training examples – not on generic text patterns.
Teasers and summaries are generated automatically, without your team needing SEO expertise.
This turns visibility into a task that succeeds alongside daily operations, delivering added value for readers, the newsroom and commercial teams.
In practice, this means:
more articles reach their visibility potential without hiring additional staff or commissioning external agencies. The decision on which suggestion to publish always remains with the newsroom. KISS provides the template, not the final word.
Controlled AI use instead of black box

Many AI tools appear to newsrooms as a black box: it remains unclear how results are selected, what they cost and where your own texts ultimately get processed. For a media company that stands for diligence and reliability, this is a risk.
MYCONTENT KISS was developed specifically for journalists and content creators with a digital-first approach, making AI use transparent.
Through your own training examples, the system learns your house style; prompts are created once and then reused, rather than being formulated anew and uncontrolled with each request. Suggestions, such as for headlines, are always selected by your newsroom, not by the AI itself.
There are no surprises with costs: Annual token quotas are included in the packages; additional costs only arise from excess usage, clearly calculable rather than hidden in a billing model. For publishers, this means: AI support that can be explained at any time in terms of results, language and costs.
Content classification for greater organisation

As the volume of content grows, so does the problem of discoverability: without consistent categories and keywords, older articles disappear into obscurity, connections between topics become invisible, and reusing good content for new formats or channels becomes a search exercise.
MYCONTENT KISS suggests content classification directly within the editorial workflow, without editors having to assign keywords manually or maintain categories themselves.
Classification is automated and consistent, according to the same criteria, regardless of who wrote the article. This transforms a growing content mountain into a structured, usable knowledge base, without additional maintenance effort for your newsroom.
For publishers, this creates more than just organisation:
Cleanly classified content can be reused more strategically, linked together more easily and better prepared for readers, such as in thematic dossiers or recommendations. Internal research in your own archive also becomes noticeably faster and therefore more cost-effective.
Kickstart
Personal dialogue is the best starting point for successful collaboration. Get in touch with us and let's discuss what will genuinely help you in your daily work. Together we'll develop ideas, answer your questions and find the right approach for your needs, whether software, services or consultancy.